Johnson City Power Board rebrands as BrightRidge
The Johnson City Energy Authority Board of Directors formally adopted a new name and brand identity at a called meeting Tuesday and is now known as BrightRidge.
Formally known as Johnson City Power Board (JCPB), BrightRidge serves 78,000 customers in Washington, Sullivan, Carter, and Greene counties.
BrightRidge was originally founded in 1945 by Johnson City's purchase of a territory from the Tennessee Valley Authority.
"This day is a long time coming, as the board and staff have spent the past couple of years educating political, business and community leaders on the need for a more independent business unit that can quickly adapt to an evolving market place," Board Chair Dr. B.J. King said. "I have had the opportunity to work with a number of boards and organizations, and I can say, none have worked as hard as this organization to get ready for this day."
New signage was unveiled Tuesday and the company added that a complete website makeover is underway.