Gatlinburg preps for Blake Shelton's 'Ole Red' grand opening next month

(Ryman Hospitality Properties / Tuck Hinton / WBIR)

GATLINBURG, Tenn. — Spring Break will become Spring Blake this March in Gatlinburg.

Country star Blake Shelton's Ole Red Gatlinburg is planning a week-long grand opening celebration from March 11-17, according to a report from NBC affiliate WBIR.

The restaurant and performance venue is located at 511 Parkway in Gatlinburg near the Margaritaville resort. It will be the third Shelton-inspired bar, restaurant and music venue owned and operated by Ryman Hospitality Properties, Inc. The first was in his home town in Oklahoma and the second in Nashville.

There will be multiple events throughout the week, including a grand opening private concert with Blake.

"Gatlinburg has always been a place where I've had a good time, and it's just awesome for me to get to be a part of this community through Ole Red," said Blake Shelton. "I can't wait to get my band down there to play – it's going to be an amazing night."

Starting Monday, March 11, you can catch live music starting at 11:30 a.m. and try the full menu, including signature items, such as the “Champagne of Fried Chicken,” and Gatlinburg-only specialties, like the “Ober Gatlin-burger,” plus Blake-approved cocktails and a great selection of local beers.

There will also be a "Spring Blake" scavenger hunt, in-venue giveaways and prizes, including a chance to see Shelton's private concert.

Ways to win tickets to Blake Shelton's private show:

  • Enter the Ole Red Grand Opening Sweepstakes through Feb. 15 at
  • Follow Ole Red Gatlinburg on Twitter, Facebook and Instagram for chances to win.
  • You can also purchase tickets through an online auction that starts Feb. 15. Proceeds go to the Gatlinburg-Pittman High School Music Program

If you don't get to go to the show, you can watch a portion of it streaming live on the Ole Red Gatlinburg Facebook page.

Also that week, several former contestants on NBC's "The Voice" will perform, including Knoxville's Emily Ann Roberts.

March 14: Lauren Duski

March 15: Pryor Baird

March 16: Red Marlow

March 17: Emily Ann Roberts

For more information on Ole Red, hours, performance times and other information, click here.

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