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News 5 Sports announces full season of high school football with 'Friday Night Rivals'

(WCYB Archive)

Building on a successful campaign to bring high school football to viewers’ living rooms, News 5 on Thursday announced the station will expand that coverage to more schools and more audiences.

For the 2019, WCYB Sports will air one high school matchup every week of the 2019 high school football season.

The games will air Friday nights on Tri-Cities CW under the Sinclair Broadcast Group’s flagship high school sports program, Friday Night Rivals. General Manager Steve Flint said the expansion was made possible by a strong response from the high school football community.

“We at News 5 enjoyed tremendous success with our three broadcasts in 2018,” Flint said. “This was due, in no small part, to the passion of these communities, schools and fans. We couldn’t be happier to now have the ability to deliver these games every week of the upcoming season.”

Friday Night Rivals creator and CEO Steve Mann visited the Bristol station Thursday to introduce the program, and the potential, to local advertisers.

"Celebrating our student athletes and communities is what 'Friday Night Rivals' is all about," Mann told WCYB. "Over our many years, we have been able to provide $1.5 million in scholarships and grants to local schools."

Although the broadcast schedule has yet to be determined, multiple area businesses have already seized the opportunity to partner with News 5 in sponsoring these games: Toyota, Johnson City Toyota, Holston Medical Group, the Friendship family of dealers, and Champion Chevrolet Cadillac.

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