Tri-Cities breweries join global fundraising campaign for Camp Fire victims
BRISTOL, Virginia --- The competitive world of craft brewing is calling a truce, at least for a moment, to help victims of the Camp Fire in Northern California.
The fire, now fully contained, claimed the lives of 85 people while destroying more than 13,000 homes and 14 schools, according to emergency officials.
Studio Brew in Bristol, Virginia and JRH Brewing in Johnson City, Tenn. have joined a campaign launched by Sierra Nevada to brew the Resilience Butte County Proud IPA, with 100 percent of proceeds going to victims of the tragedy.
"This is a moment in history," said Erich Allen, co-owner of Studio Brew. "It's truly phenomenal."
More than 1,000 breweries worldwide are participating in the fundraiser.
"It's a small amount, but if you want to give back and give back to folks in need, every little bit helps," said Pam Allen, co-owner of Studio Brew.
JRH Brewing owner John Henritze says he jumped at the chance to join Sierra Nevada and craft beer pioneer Ken Grossman to give back to the thousands of victims of the fire.
"The second I saw it, I knew immediately that it was something we wanted to do," Henritze told WCYB. "I've always admired Ken Grossman and everything that he did, and has done, and continues to do for the brewing community."
"Immediately, when he put out the call, I answered."
It may not last long, but for now, the craft brewing industry is on the same team, with a common goal of getting a community back on its feet.
"To be an independent craft brewery that can actually step out and help someone else is just phenomenal," Erich Allen said.