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Krispy Kreme offering choco-fied doughnuts to "help" people on diets

To help Americans not quit their diets, Krispy Kreme is turning four of its classic filled doughnuts chocolate. Krispy Kreme ‘choco-fies’ will be available January 14-27 at Krispy Kreme shops in the U.S. and Canada. (Courtesy: Krispy Kreme)

Krispy Kreme wants Americans to cheat on their New Years resolutions in order to stay on track.

To help Americans not quit their diets, Krispy Kreme is turning four of its classic filled doughnuts chocolate. Experts encourage ‘cheating’ to help people achieve diet-related resolutions, so Krispy Kreme says you might as well make those cheat times worth it.

“If you’re dieting, occasional indulgence is one of the keys to succeeding,” says registered dietitian and exercise physiologist Jim White. “Allowing some indulgences provides a break from normal dieting without sabotaging your results. So, it’s not only OK to cheat as part of your resolution, it’s encouraged."

According to a new survey, chocolate is the top “crave flavor” for Americans trying to succeed at a fitness- or diet-related resolution. In the survey of 1,005 adults conducted in December 2018, nearly two-thirds rated their desire for chocolate as “extreme” or “high” regarding their fitness- or diet-related New Year’s resolution.

“If you’re taking a brief break from your diet or exercise routine, you may as well make it worth it,” said Dave Skena, Chief Marketing Officer for Krispy Kreme Doughnuts. “This is worth it.”

New Rewards members will enjoy a free dozen Original Glazed Doughnuts with the purchase of any dozen at regular price when they join.

Krispy Kreme ‘choco-fies’ will be available January 14-27 at Krispy Kreme shops in the U.S. and Canada.

The limited edition doughnuts include:

  • Chocolate Glazed Cake Batter Doughnut
  • Chocolate Glazed Raspberry Filled Doughnut
  • Double Chocolate Glazed Kreme Filled Doughnut
  • Chocolate Glazed OREO Cookies & KREME™ Doughnut
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